Tourism in the Bay of Plenty is committed to a sustainable future. This is of great importance and many businesses are working to ensure our place is one to enjoy for future generations.
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Sustainable tourism aims to reduce environmental and social impacts while remaining economically viable. Tourism has the potential to negatively impact the environment, but it also generates economic growth and jobs. That means in order to keep the region’s economy hopping we need to make sure our businesses operates in a way that can improve the sustainability of our place.
To ensure that the region’s best loved natural spots are preserved for visitors for years to come, a Sustainable Tourism Project is underway to help lift community awareness of being kind to the environment and its impact on the tourism industry.
One of the long-term goals of the project is to ensure that sustainable tourism becomes a mandatory part of all tourism businesses culture - while the Sustainable Tourism project is a three-year programme, sustainable tourism is a lifelong mission.
